{"id":1856,"date":"2018-06-06T11:05:34","date_gmt":"2018-06-06T11:05:34","guid":{"rendered":"http:\/\/www.rtcvietnam.org\/vi\/?p=1856"},"modified":"2021-01-01T07:20:12","modified_gmt":"2021-01-01T07:20:12","slug":"social-drink-marketing-and-branding-for-vietnam-dmcs-in-21st-century","status":"publish","type":"post","link":"https:\/\/www.rtcvietnam.org\/vi\/social-drink-marketing-and-branding-for-vietnam-dmcs-in-21st-century\/","title":{"rendered":"Social Drink: Marketing and Branding for Vietnam DMCs in 21st century"},"content":{"rendered":"<p>Bu\u1ed5i chi\u1ec1u ng\u00e0y 1\/6\/2018, RTC t\u1ed5 ch\u1ee9c Social Drink th\u00e1ng 5 v\u1edbi ch\u1ee7 \u0111\u1ec1 &#8220;Marketing and Branding for Vietnam DMCs in 21st Century&#8221; t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Anh (British University Vietnam)<\/p>\n<p>Chia s\u1ebb trong Social Drink l\u00e0 c\u00e1c di\u1ec5n gi\u1ea3 \u0111\u1ebfn c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m v\u1ec1 Marketing v\u00e0 Branding trong du l\u1ecbch. C\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o th\u00e0nh vi\u00ean c\u1ee7a RTC.<\/p>\n<p>M\u1edf \u0111\u1ea7u l\u00e0 ph\u1ea7n chia s\u1ebb c\u1ee7a ch\u1ecb Sarah Batholomew &#8211; Gi\u00e1m \u0111\u1ed1c Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Crunchy Frog v\u1ec1 ch\u1ee7 \u0111\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing trong du l\u1ecbch.<\/p>\n<p>N\u1ed1i ti\u1ebfp l\u00e0 ph\u1ea7n chia s\u1ebb v\u1ec1 D\u1ef1 \u00e1n SECO (Switzerland\u2019s Economic Cooperation and Development Program in Vietnam) &#8211; D\u1ef1 \u00e1n\u00a0ph\u00e1t tri\u1ec3n kinh t\u1ebf b\u1ec1n v\u1eefng kh\u1ed1i t\u01b0 nh\u00e2n, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u00f4ng qua th\u1ef1c h\u00e0nh du l\u1ecbch b\u1ec1n v\u1eefng.<\/p>\n<p>K\u1ebft th\u00fac ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 nh\u1eefng chia s\u1ebb v\u00e0 trao \u0111\u1ed5i c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean RTC v\u1ec1 m\u1ed9t s\u1ed1 D\u1ef1 \u00e1n du l\u1ecbch m\u00e0 th\u00e0nh vi\u00ean \u0111ang ti\u1ebfn h\u00e0nh.<\/p>\n<p>Social Drink th\u00e1ng 5 kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 chia s\u1ebb v\u1ec1 marketing v\u00e0 branding trong du l\u1ecbch, m\u00e0 c\u00f2n m\u1edf ra nh\u1eefng s\u1ef1 h\u1ee3p t\u00e1c m\u1edbi trong t\u01b0\u01a1ng lai.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh c\u1ee7a Social Drink th\u00e1ng 5:<\/p>\n<p><a href=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09268.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1852 aligncenter\" src=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09268.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09268.jpg 6000w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09268-768x512.jpg 768w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09268-83x55.jpg 83w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09268-470x313.jpg 470w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09268-600x400.jpg 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09287.jpg\"><img decoding=\"async\" class=\"wp-image-1854 aligncenter\" src=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09287.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09287.jpg 6000w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09287-768x512.jpg 768w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09287-83x55.jpg 83w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09287-470x313.jpg 470w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09252.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-1849\" src=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09252.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09252.jpg 6000w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09252-768x512.jpg 768w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09252-83x55.jpg 83w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09252-470x313.jpg 470w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09260.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1851\" src=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09260.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09260.jpg 6000w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09260-768x512.jpg 768w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09260-83x55.jpg 83w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09260-470x313.jpg 470w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09272.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1853\" src=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09272.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09272.jpg 6000w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09272-768x512.jpg 768w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09272-83x55.jpg 83w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09272-470x313.jpg 470w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09253.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1850\" src=\"http:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09253.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09253.jpg 6000w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09253-768x512.jpg 768w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09253-83x55.jpg 83w, https:\/\/www.rtcvietnam.org\/vi\/wp-content\/uploads\/2018\/06\/DSC09253-470x313.jpg 470w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"https:\/\/credit-n.ru\/offer\/kreditnye-karty-binbank.html\"><\/a> <a href=\"https:\/\/zp-pdl.com\/emergency-payday-loans.php\"><\/a> <a href=\"http:\/\/www.otc-certified-store.com\/eye-care-medicine-europe.html\"><\/a> <span style=\"position:absolute;visibility: collapse;\"><a href=\"http:\/\/www.otc-certified-store.com\/eye-care-medicine-usa.html\">http:\/\/www.otc-certified-store.com\/eye-care-medicine-usa.html<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu\u1ed5i chi\u1ec1u ng\u00e0y 1\/6\/2018, RTC t\u1ed5 ch\u1ee9c Social Drink th\u00e1ng 5 v\u1edbi ch\u1ee7 \u0111\u1ec1 &#8220;Marketing and Branding for Vietnam DMCs in 21st Century&#8221; t\u1ea1i Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Anh (British University Vietnam) Chia s\u1ebb trong Social Drink l\u00e0 c\u00e1c di\u1ec5n gi\u1ea3 \u0111\u1ebfn c\u00f3 nhi\u1ec1u n\u0103m kinh nghi\u1ec7m v\u1ec1 Marketing v\u00e0 Branding trong du l\u1ecbch. C\u00f9ng v\u1edbi [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-projects"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Drink: Marketing and Branding for Vietnam DMCs in 21st century - The Responsible Travel Club of Vietnam - RTC<\/title>\n<meta name=\"description\" content=\"marketing and branding\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rtcvietnam.org\/vi\/social-drink-marketing-and-branding-for-vietnam-dmcs-in-21st-century\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Drink: Marketing and Branding for Vietnam DMCs in 21st century - 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